Dinner tables across the globe could involve a whole different dynamic if Drawn to the Table was a reality. The collaboration by Alice Moloney, Julene Aguirre Bielschowsky and Cheng Guo lets people get their creative fix along with their food using digital ink to produce doodles or messages that can then be transferred onto the smartphones or laptops of family members not at the table. Designed as a response to a brief set by Blackberry, it’s a fun, innovative solution to boost family ties.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.