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Cash & Carry’s animated wordmark for Other matches the flow and pour of a bottle of wine

Walk a Thought’s identity for a flavoured syrups brand is sweet and stylish

Ciaran Birch on crafting custom wordmarks and harbouring a “half-baked” bank of typefaces

Wheelin’ and Dealin’: Studio Joe’s identity for Peckham Carboot emulates price stickers and hand-written signs

Studio Select’s brand identity for perfumery Serviette is steeped in sophistication

The letterforms for this Mallorcan bar’s logo were scavenged from secondhand bookshops and stationary stores

Designer Gabrielle Adam is finding inspiration in everything cheesy, kitsch and fun

Inclusive Sans expands upon Penguin’s history with playfulness and curiosity

Wim bakery’s branding takes tips from floury work benches and croissant folds

Hyperreal photography meets minimal tech house: Facta’s new album features award-winning Pelle Cass

Graffiti and skate culture steers graphic designer and illustrator Antoine Laurent

Big Cartel’s big rebrand by How&How throws caution to the wind

Andrés Higueros avoids coffee shop clichés with a BoJack Horseman-inspired brand identity

Replacing churches with bouncy castles: Pali Palavathanan on escapism and creativity

Polytechnic’s whimsical designs for Anywhere Book Club reshape the reading experience

Saint Urbain’s brand for hotel Now Now has “soul and story” behind it

Companion–Platform’s variable logo for Uncommon Fruits changes with the seasons

Matt Willey’s Helions brand has a tender intensity in favour of tone rather than concept

Mother knows best: James Anderson learnt everything about design from his mum

Days old bread built Super Studio’s new brand identity for Rose Bakery