Branding

All 1211 articles

The case for consistency: staying relevant in a novelty-obsessed world

New report asks brands to think about experiential marketing a little differently

Stanley Plowman’s animated graphics take inspiration from electronic music and imperfections

Cash & Carry’s animated wordmark for Other matches the flow and pour of a bottle of wine

Walk a Thought’s identity for a flavoured syrups brand is sweet and stylish

Wheelin’ and Dealin’: Studio Joe’s identity for Peckham Carboot emulates price stickers and hand-written signs

Studio Select’s brand identity for perfumery Serviette is steeped in sophistication

The letterforms for this Mallorcan bar’s logo were scavenged from secondhand bookshops and stationary stores

Designer Gabrielle Adam is finding inspiration in everything cheesy, kitsch and fun

Richard Turley gives Air’s identity space to breathe through simplicity and parody

Inclusive Sans expands upon Penguin’s history with playfulness and curiosity

Wim bakery’s branding takes tips from floury work benches and croissant folds

Elizabeth Goodspeed on the rise of the designer as influencer

“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

After Hours’ new identity is expressive, layered, and always on the move

Kinetics is king in Max Manavi-Huber’s blistering sports photography

ESH’s enigmatic rebrand for an orchestra invites you to a secret society of music

Graffiti and skate culture steers graphic designer and illustrator Antoine Laurent

“A dusting of love”: Matt Stetson creates mini portals to an almost utopian vision of the past

Big Cartel’s big rebrand by How&How throws caution to the wind