Identity

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“Divine intervention”: Universal Favourite overhauls a wet wipes brand from top to bottom

These sculptures unravel the hidden meanings behind material belongings

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Athletics’ identity for GOCA references traditional Japanese script and incorporates “infinite” patterns

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Days old bread built Super Studio’s new brand identity for Rose Bakery

A Friend of Mine’s brand for Suupaa is a masterclass in eclectic yet restrained typography

Buro Blits is tackling branding with a fun and fearless approach

One philosophy underpins designer Ji Park’s eclectic practice – “fuck around and find out”

Koto on cooking up recipes for the future of branding

Studio Gruhl dives back into Berlin’s 1990s techno scene in an identity for Spellbound

At Stephen Barrett Studio, every project begins with typography

Shelby De Fazio’s experimental designs balance chaos with refinement

W–E studio and Decimal’s digital design system for Aaino mimics the tactility of print

Somekind uses typographic texture to craft striking brand narratives

Colourful cut-outs are the building blocks of Charry Kyung’s joyful, geometric designs

Bond’s wordmark for the world’s largest archipelago takes its shape from island formations

Buck’s Eventbrite rebrand embodies the energy of in-person events

Odds Studio welcomes the warmth of tradition with a retro rebrand for Lolo

Pentagram uses the plant life surrounding Grenfell Tower to embody the non-profit, Grow to Know

Inside Casa do Povo: a rare (and brave) public forum for creativity

Zitong Zhao’s fermentation-inspired brand identity came to her when she was making pickles

26 February 2025