The Conran Shop Private View

In 2017 It's Nice That invited audiences to put on their finery, load up on business cards and head down to The Conran Shop in west London, where we took over the windows for Private View – an installation that celebrates the weird and wonderful world of exhibition openings.

Rather than a one-night spectacular, It’s Nice That and The Conran Shop ran a month-long event in the windows of the store and everyone was invited. Traditionally, a private view is an occasion when gallery walls are at their brightest, the prosecco is chilled, the press releases are neatly stacked and the products and artwork are polished for their moment in the spotlight. But at The Conran Shop this September something had gone awry…