Karl Anders' playful, bright look for Vitra Home Complements

Designing for a design fair must be as much of a dream brief as a terrifying one. But one agency more than up to the task is Hamburg-based Karl Anders, which is behind this brilliant campaign for Vitra’s presence at the Maison et Objet fair in Paris. We can’t get enough of the bright colours, playful art direction and unusual way of presenting the Swiss furniture brand’s products. The concept behind the campaign, Home Complements, is based around the idea of “unexpected outcomes,” hence the gloriously haphazard feel to the display of the products in the photographs, which are shot by Nicolas Haeni and Thomas Rousset. It looks brilliant, and marks a nice departure from the more serious look interiors brands often go for.