Jaguar #LiveFearless

The launch of the new Jaguar F-Type Coupé was accompanied by the #LiveFearless campaign which celebrated the creative daring that had gone into the car’s design. We worked with the brand to explore risk-taking in the art and design world and how practitioners we admire face their creative fears.

We commissioned illustrator Hattie Stewart, animation duo Becky & Joe, designer Dominic Wilcox and photographer Anna Lomax to produce an original image that responded to creative fearlessness. These ran on the site alongside illuminating interviews digging deeper into their creative thinking.