Fontsmith: Local Characters

In 2018, It’s Nice That commissioned three creatives to explore the broader possibilities of type, in partnership with Fontsmith. The result is Local Characters, a series of posters and typefaces with designers Astrid Stavro, Jimmy Turrell and Anna Kulachek to showcase the effective use of Brandfont, a service that enables brands to create exclusively licensed typefaces.

Find out more about Brandfont here and explore Fontsmith’s wealth of unique and memorable typefaces on their website.

Fontsmith: Local Characters

Local Characters: Anna Kulachek, Astrid Stavro and Jimmy Turrell create bespoke posters based on their tailored typefaces

Local Characters: Anna Kulachek typographically depicts her hometown of Moscow

Local Characters: Astrid Stavro’s tailored typeface showcases the split personality of Trieste

Local Characters: Jimmy Turrell creates a bespoke typeface inspired by Newcastle’s Byker Wall

Local Characters: Fontsmith founder Jason Smith on collaboration through typography

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