Wieden+Kennedy’s bubbly ad for Camden Town is the brewery’s biggest yet

Camden Town Brewery has joined with Wieden+Kennedy London for its longest-running ad campaign yet – showing from 3 April to October across YouTube, TV and digital and social. Meanwhile, animation comes from Blinkink, the studio behind Camden’s last three animated ATL campaigns; the spot is directed by James Papper.

The animated spot takes viewers on a vibrant tour of the Camden brewery – in true Willy Wonka-style, we are led through the factory on a river of beer, floating on a Camden pint glass. As a point of difference, here the river of beer talks, with grime icon Jammer voicing the tour guide and comedian Sarah Levine the visitor. The collaboration between James Papper and illustrator Nahuel Bardi makes for a fun, fast-paced take on the Camden brand world – with elements of humour injected throughout, like some tongue-and-cheek signage.

With the new spot, Camden Town aims to get punters to look beyond their “usual”, drawing attention to products in its range like Camden Pale Ale and Camden IPA alongside its Hells Lager.

Fred Nesbitt, head of marketing at Camden Town Brewery, states: “Illustration and design has always been at the heart of Camden, and that’s why we wanted to create an illustrated beer world to let viewers experience Camden Town Brewery in a fun, friendly and playful way.”

Creative credits:

Production Company: Blinkink

Director: James Papper @jamespapper

Executive Producer: Bart Yates

Head of Production: Alex Halley

Producer: Sami Goddard @samigoddard

Character Design: Nahuel Bardi @nahuel.bardi

Background Design: Guy Field @thatguyfield

Animation Lead: Jac Clinch @jacclinch

Sound & Post Post Production: 750MPH, No8

Agency: Wieden + Kennedy London

Creative Director: Albert Pukies

Creative Director: Joe Bruce

Creatives: Chelsea Thorley

Creatives: Hannah Fortune

Agency Producer: Mich Bradfield

Client: Camden Hells

Vivian Ly & Fred Nesbitt