The Walker Arts Center wows us with a beautifully conceived festival identity

Continuing their longstanding tradition of graphic excellence and spectacular events the Walker Art Center have recently produced this striking identity for Rock the Garden, a one-day festival within the centre’s grounds that featured the likes of Tune-Yards, The Hold Steady and Doomtree. The identity uses a monolithic abstract form as its centrepiece, created from overlaid lines and dots that form unique moire patterns when overlaid over pre-existing patterns and imagery.

Used in isolation the symbol is combined with vibrating colour palettes that create a mild optical illusion, causing the identity to leap from the page, marking out Rock the Garden as one of the must-see events of the year.