Publication: Clever new publication from The Times champions its own contributors

I’m an unashamed geek when it comes to journalism (my favourite Twitter feed is easily the Guardian Style Guide for goodness sake) so this new publication from The Times is right up my street. Byline is a quarterly magazine for the newspaper’s subscribers which provides “an exclusive insight into the news-gathering process.”

It’s been designed by Steve Fenn and Tom Pollard’s Design By St studio, who were briefed to produce something “bold, warm, fresh and different to the usual communication expected by members but to retain a sense of Times style.”

They explained: “We started by working with a printer to devise a format and source a quality tactile paper. We then settled on a typographic palette within Times style that differed to their other publications and injected elegance and personality in equal measure. We commissioned witty illustration to add pace, warmth and variation and a cover portrait to add to the exclusivity, rather than working from the Times library of images.”

The resulting magazine is really impressive in quite an understated way; the content is great (although I would say that) and the design is nicely assured.