Design-led dog food brand Wonderboo launches with Pantone colours of the year

Swedish designer Jan Vana has created the branding and packaging for new dog food brand Wonderboo, aiming to create a “Scandinavian chic” look and feel. Working alongside the brand’s founder and CEO Magnus Rosengren, Jan created minimal, brightly coloured designs for the branding, while the packaging boxes were designed to “double as an on-the-go feeding bowl.” The puppy products’ packs use this year’s Pantone colours of the year, Serenity (PANTONE 13-1520) and Rose Quartz (PANTONE 15-3919).