The Telegraph launches new app with Adam & Eve/DDB and graphic artist Pâté

Ahead of the launch of Think Ahead, a new mobile app from The Telegraph, Blink art illustrator Paul Pateman (Pâté) has directed an eye-catching new campaign with Adam&EveDDB.

“Pâté’s direction was invaluable in each stage of the creative,” say Blink Art of the campaign. “He even stepped into the sound studio and performed the voice of Donald Trump!” The campaign spans display, video and social media, asking people to unpick the meaning of the phrase “Think Ahead”.

The app itself includes a Top Stories channel, story notifications and a scrolling news format where stories become “cards”. Luke Griffiths, The Telegraph’s digital designer explains “we have hired designers to interpret the news as it comes through to our top stories. It is a collaborative workflow between designers and editors in the newsroom.”