The Plant rebrands London Fields Brewery

The Plant has rebranded east London craft beer brewery London Fields Brewery. The agency is based near the brewery’s Hackney home, and was brought in to create a new look that reflects its “ambition to be a bigger part of the UK and world beer market” while remaining true to its roots.

The new designs use a “strong, central, fluid mark for the brand,” says The Plant. The agency adds: “It suggests a quality beer, consistent and well-crafted. It has impact and presence in the fridge.

“The background patterns illustrate the energy and contemporary boho culture of London Fields. The elements work together to tell the new story of the brewery.”

LFB launches seasonal beers periodically, and these will feature illustrations by local artists.