Spike Jonze and FKA twigs team up for Apple HomePod advert
Apple HomePod Welcome Home
Oscar-winning director Spike Jonze has joined forces with musician and creative force FKA twigs for an advert for Apple’s HomePod speaker system.
The four-minute-long spot titled Welcome Home shows a timid twigs undertaking an exhaustingly grey commute back home. On walking into her flat, she drops her shopping bags and asks the room, “Hey Siri, play me something I’d like.”
“Ok,” her HomePod replies, and Til It’s Over by Anderson .Paak starts to play. As she sits on her sofa with a drink, twigs starts to sway to the music and discovers that her movements have the ability to expand her modest-sized flat.
The advert follows Spike Jonze’s bizarre 2016 viral advert for Kenzo which starred Margaret Qualley which he made in collaboration with Kenzo creative directors Humberto Leon and Carol Lim.
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Bryony joined It's Nice That as Deputy Editor in August 2016, following roles at Mother, Secret Cinema, LAW, Rollacoaster and Wonderland. She later became Acting Editor at It's Nice That, before leaving in late 2018.