Peter Saville has designed this year's Pornhub Awards trophy, inspired by sex hormones
Peter Saville, founder of Factory Records and the artist behind notorious album covers for Joy Division, David Byrne and Brian Eno, has taken on a new commission for the annual Pornhub Awards.
The annual Pornhub Awards returns for its second edition on 11 October at the Orpheum Theatre in Los Angeles, celebrating the best in each of the site’s categories. Peter has been enlisted as the designer of this year’s trophy, and strove to “maintain a degree of ambiguity in the final form the award took, with respect to the sexual spectrum so impressively encompassed by the award category line-up,” he says in conversation with Adage. “Principally I was interested to create a form that references the molecular structure of the main sex hormones, including oestrogen and testosterone, but also some of the chemicals that come into play such as serotonin and dopamine.”
Pornhub – the adult streaming website that also occasionally tackles environmental issues such as bee pollination and sea pollution – reaches over 110 million visitors daily and hosts more than 10 million videos. Its Pornhub Awards categories are equally as expansive. The categories range from Most Popular Female Performer, Back Door Beauty Top Anal Performer, Get Your Freak On Top Fetish Performer, M4M Most Popular Gay Performer, Highly Experienced Top MILF Performer, Best Chest Top Big Tits Performer and Tantalising Twinkie Top Twink Performer.
For the event’s debut, Kanye West and Willo Perron were the creative directors. This year, Willo Perron returns as the show’s creative director – he’s previously produced album covers for Florence and the Machine, St. Vincent, Bruno Mars and Kanye West, plus interiors for retailers such as Stussy and Kanye’s brand Yeezy. Additionally, Pornhub brand ambassador Asa Akiri will be this year’s host and there will be several musical performances by artists such as Puerto Rican singer, rapper and producer Bad Bunny.
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Ayla is a London-based freelance writer, editor and consultant specialising in art, photography, design and culture. After joining It’s Nice That in 2017 as editorial assistant, she was interim online editor in 2022/2023 and continues to work with us on a freelance basis. She has written for i-D, Dazed, AnOther, WePresent, Port, Elephant and more, and she is also the managing editor of design magazine Anima.