OK Go – Upside Down & Inside OutHello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit
Posted by OK Go on Thursday, 11 February 2016
Ok Go, the Los Angeles-based band renowned for innovative music videos, has just launched its new single Upside Down & Inside Out with a video shot in zero gravity. The film sees the band in brightly coloured suits, flying around the inside of an aeroplane, with air hostesses enacting a choreographed routine. According to Rolling Stone, the video was “created in collaboration with Russia’s S7 Airlines and required the band to submit to three weeks of training at ROSCOSMOS, the Russian equivalent of NASA.”
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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.