Milton Glaser creates new look for Brooklyn Brewery

Milton Glaser has refreshed the packaging designs for Brooklyn Brewery. The designer has worked with the brand for years on projects including creating a new look for the brand’s Blast! IPA, and this is the first time the company has refreshed its entire look in its 30 year history.

The new designs aim to showcase a “fresh and bold” aesthetic, according to Brooklyn Brewery, “while remaining un-mistakenly Brooklyn.” The new designs will start to roll out over the next few months.

“Milton will be 87 this year but he goes to work every day at his office in Manhattan. I think he has done some of his best work in the past five years,” says Brooklyn Brewery co-founder and chairman Steve Hindy. “Last year, we asked him to refresh our packaging for a new generation of beer drinkers. He has done it brilliantly. The new packaging is unmistakably Brooklyn Brewery, but it links our diverse portfolio together on the store shelves in a colourful billboard effect that has ‘shelf authority’ and is sure to inspire others.”