Kibwe Tavares combines live action and animation for new Guinness advert

Director Kibwe Tavares, with Abbott Mead Vickers BBDO and Nexus Productions, has created a new spot for Guinness to accompany the launch of the new Africa Special stout. The 80-second film, that has been launched under the Alive Inside slogan that unites Guinness’ campaigns in Europe, features artists, models and dancers from Nigeria, Kenya and Ghana performing to a Kuduro track. The advert sees the movement of the dancers make a pattern inspired by Ankara fabric appear across the ground and walls using a combination of live action and animation.