Why you should carefully consider a company’s brand purpose when applying for a job

Every month, If You Could Jobs invites creative professionals to share their thoughts on a topic they care about from the world of work. This month, we’re hearing from Samuel Pollen, a creative director at Reed Words, on what a brand purpose can and should say about the company you’re hoping to work for.

“The past two years have left many of us thinking about what we really value – in our lives and our careers. What do we have, and what are we missing? Why do we do what we do?

Companies seem to be asking themselves the same questions. Job ads now routinely feature a company purpose or mission statement, which aims to sum up what makes that organisation tick.

When you’re applying for a job, it’s worth looking carefully at what a company says about its purpose. At the very least, it shows you’ve done your homework. But you can also use it to test how invested in your future a company really is.”

Click here to read If You Could Jobs’ latest opinion piece: Should You Consider A Company’s Purpose When Applying For A Job?

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