The Beautiful Meme creates D&AD Festival Identity

The Beautiful Meme has designed the identity for this year’s D&AD Festival, creating a series of campaign images that use the D&AD Pencil outline as a holding device. The agency is working on designs across all touchpoints including environmental graphics, digital communications and posters. The Beautiful Meme creative director Tom Sharp says: “We’ve been thinking about all the different voices that will be at the festival. The judges, the visitors, the brands, the speakers and the people showing work. Everyone has a different opinion on why nothing matters more than creativity. We think the debates, as much as the agreements are what makes D&AD such a powerful organisation. Our work throughout the festival mirrors the maelstrom of opinions that D&AD instigates.”

D&AD Festival takes place from 20-22 April at the Old Truman Brewery.