Alphabetical designs gender equality report for HeforShe

London-based studio Alphabetical has worked with gender equality charity HeforShe, designing its Impact 10X10X10 Parity Report. The document, which launched during the Davos World Economic Forum, reports on the gender diversity figures of ten of the world’s leading companies.

The design uses a bright pink and black colour palette, with layers designed to be informative but easy to read. “It was important that the audience could easily understand all of the complex information within the report, so we developed a concept that visually highlighted the divide between men and women by utilising the physical separation between the pages in the centre of the report,” the agency explains. “This helped to quickly communicate where each organisation stood in terms of gender parity through clearly dividing key text and data graphics.”