Alice Bowsher illustrates London's icons for We Built This City storefront

London based illustrator Alice Bowsher has been commissioned by creative led souvenir shop We Built This City, transforming the storefront into a monochrome illustrative mural representative of the city’s icons. Unveiled today on Carnaby Street, Alice is the latest creative commissioned by the store, whose previous residents include Camille Walala, design duo The City Works and Rugman.

Alice’s style is unique, often caricaturing celebrated personalities in an illustrative manner that captures their recognisable traits. This stylistic approach of Alice’s is ideal for the storefront, as the illustrations invoke a double take by the audience to recognise each famous figure. We Built This City spotted Alice at London’s Pick Me Up festival and as an independent shop are “committed to offering artists and designers a platform to be seen in central London,” explains founder Alice Mayor. “Our storefront, along with our souvenirs, are a way of ensuring the West End provides its many visitors with a taste of creativity and culture they can expect from a trip to London.” The completed mural features hand-painted interpretations “including everyone from Grayson Perry and Amy Winehouse to David Bowie and HRH the Queen, as well as London’s iconic wildlife; pigeons, foxes and corgis!”

On having her work displayed on one of London’s busiest streets Alice says, “the opportunity which We Built This City are providing artists and designers with here in central London are as exciting as they are important for the city’s creative community”. A range of souvenirs featuring Alice’s work are also available during her residency.