Does screen time help or hinder creativity?

It turns out ‘unfocus’ is a prerequisite for creativity... but in a world where distracted device-browsing has become default, how do we distinguish between helpful and unhelpful mind-idling?

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Almost a decade ago, Microsoft released a study that sent the phrase “you’ve got the attention span of a goldfish” into obsolescence… or at least momentarily. Subsequent articles argued the idea, citing our capacity for sustained attention when watching or listening to a well-told story. Either way, the feeling of fragmented focus caused by flicking between tabs is all too relatable. In her book Attention Span, Gloria Mark explains that attention is a finite resource quickly swallowed up by things like multitasking.

Fortunately though, attention is replenishable, particularly when we learn to utilise its various forms. “The key to being productive and creative,” psychiatrist and brain researcher Dr Srini Pillay shares, “involves a combination of focus and unfocus.” Pillay is the author of Think Less, Learn More – or more aptly named in Italian – The Power of Fucking Around. He believes that focus has its disadvantages. “My issue with focus is that it drains energy,” he explains. “It prevents you from seeing the competition, upcoming trends, making connections and being self-connected.”

As a writer, a quick ‘command-T’ gesture on the keyboard to distract myself with something other than work can become impulsive if I don’t check myself. With its innumerable perks and pitfalls, how do we engage with the benefits of our devices, without wasting precious time on addictive apps? Artists Maya Beverly, Minna Leunig, Timothy Lai and Ashante Kindle share their workarounds.

“The key to being productive and creative involves a combination of focus and unfocus.”

Dr Srini Pillay
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Copyright © Minna Leunig

The deeper meaning of distraction

Melbourne based artist Minna Leunig observes that there’s a deeper meaning behind her distraction. “If I’m working on something I’m not particularly excited about, I’m far more easily distracted and can waste time scrolling on my phone. But if I’m working on something I feel good about and I’m in a flow state, I don’t tend to reach for my phone that much.”

Similarly, New York-based sculptor Maya Beverly shares that, for her, distraction can sometimes indicate “not having the motivation to start a piece” or that her ideas need more time to “coalesce and refine”. When I feel like everything finally clicks, I’m typically energised to start working.”

Saying that, she adds social media can still be “disruptive to natural cycles of cultivating curiosity and finding motivation. In a way, being distracted is part of the creative process, but it can become difficult to establish the lines between finding inspiration and weeding out unwanted or incessant noise.”

To counter this effect, Pillay suggests taking breaks for unfocused constructive daydreaming – which he says works best when doing something mindless like gardening, walking or knitting. New York-based artist Ashante Kindle finds that while her phone can swallow up time, she recognises it provides a level of constructive daydreaming, or what she calls a “mental reset” between more focused bouts of creating.

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Copyright © Minna Leunig

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Stella Murphy for It’s Nice That

Constructive daydreaming and research

One way to constructively daydream online is through digital pinboarding. This is how Rhode Island-based figurative painter Timothy Lai takes advantage of the digital landscape. “I actively use it to store and organise things I’m interested in. This is particularly helpful when I’m working on multiple running themes. It’s a great way to organise.” Although, he mentions that it’s changed in recent years. “Coming from the early days of online pinboarding, it was a little more interesting back then because the algorithm wasn’t as advanced. Now I feel like it’s so efficient that the recommendations I get can feel a little homogeneous sometimes.”

“In a way, being distracted is part of the creative process, but it can become difficult to establish the lines between finding inspiration and weeding out unwanted or incessant noise.”

Maya Beverly

Both Timothy and Maya cite the enormous benefits of information access. “I’ve found that having access to digital libraries that include academic journals and books is super beneficial,” shares Maya. “Having access to art collections in digital archives in national and international museums is also helpful.”

For Ashante, online research helps her avoid distraction later on. “I’ve been sort of ‘tricking’ myself into being more productive with technology through a newfound love of reading,” she shares. “98% of the time I have a phone or tablet in my hand now, I’m reading some sort of book. I’m usually sick of my devices after all of the reading and research I do – which seems to solve the problem of becoming distracted, for the most part.”

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Copyright © Minna Leunig

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Stella Murphy for It’s Nice That

Smoother workflow

If you can think of a problem, there is probably an app for it. For Maya, her ideas don’t always strike at convenient times, so she uses a sketching app to get around it. “If I have an idea I don’t want to lose, I can quickly sketch it out. The sketches are usually very basic, but it’s just so that my ideas are not lost in the fray.”

Minna taps into her creative flow with audio. “I listen to music and podcasts pretty much constantly when I paint – it amuses and engages my mind in a way that allows my hands to be freer and more intuitive. Perhaps it takes the pressure off in a way.”

Ashante uses digital note-taking to “work through ideas faster” than she could by hand. Inspired by Jack Whitten’s Notes from the Woodshed, a painter who used words to grapple with his practice, she finds “this way of detailed journaling paired with the benefits of technology has been a game changer. It gives me the ability to move things around and access my thoughts in one place. Whether it’s images, sketches, notes or inspiration.”

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Maya Beverly: Aegean Watchtower (Copyright © Maya Beverly, 2023)

“The internet can be an unhinged, frenetic and disturbing place. See sharing online as a creative expression, something playful to be explored and enjoyed, not to be forced.”

Minna Leunig

Global community

We know social media can breed comparison, but it also facilitates connection. Based away from creative hubs like London or New York, Timothy uses it to connect with artists from afar. “From a connectivity perspective, it’s definitely granted a lot of access to other artists, curators, gallerists and collectors. Over the years I’ve built an online community of individuals who are in the same boat as I am, and we help each other out from a virtual space.”

Growing up without TV, mobile, or internet until her mid teens, Minna notes the like-minded connections she made online later were particularly meaningful. Although her circumstances have changed, she views social media in a “mostly positive light” for its power to connect. “It’s helped to build a sense of comradery and community that I think would’ve been difficult to find without it – with many of the friendships initially formed online now existing in the ‘real world’.”

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Maya Beverly: Alight (Copyright © Maya Beverly, 2024)

“Setting boundaries and limitations with how one uses and engages with [devices] is vital. Sometimes I tell my partner to just take my phone away from me.”

Timothy Lai
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Timothy Lai: Searching Studio Floor (Copyright © Timothy Lai, 2024)

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Stella Murphy for It’s Nice That

Navigating boundaries

Acknowledging his occasional overwhelm caused by access to an endless stream of information, Timothy believes “setting boundaries and limitations with how one uses and engages with [their devices] is vital. On the day-to-day, I might turn off my notifications or restrict phone conversations. Sometimes I tell my partner to just take my phone away from me.” On days where he’s feeling overwhelmed, he deletes certain apps. “This really cuts out any unnecessary comparing or doom-scrolling. I’m still trying to figure out an appropriate amount of balance.”

Minna’s advice on setting boundaries is to “go with your energy”. Explaining: “If you’re having a vulnerable week for whatever reason, look after yourself by spending less time online. As good as it can be, the internet can also be an unhinged, frenetic and disturbing place. Only post when you want to, not because you feel the pressure to. See sharing online as a creative expression, something playful to be explored and enjoyed, not something to be forced.”

Some tips for those who have a particularly stubborn addiction, there is a free plugin called Newsfeed Eradicator on your desktop that eradicates newsfeeds on Facebook, YouTube and Instagram. Screen time apps are increasingly available to help manage screen time and more YouTubers are sharing guides to creating a minimal appearance on your phone to make it less addictive. Setting your phone to greyscale also removes the desire to check notifications since you can’t see them coloured red.

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Copyright © Timothy Lai, 2024

“Detailed journaling paired with the benefits of technology has been a game changer. It gives me the ability to move things around and access my thoughts in one place.”

Ashante Kindle

For Maya, leaving her phone in another room allows her to “completely immerse” in her process and similarly for Ashante, she makes sure to “aggressively prioritise” her time. “Abandoning technology is not entirely practical for personal, professional, or creative purposes, so being intentional with how I engage with information and establishing boundaries for myself has allowed me to better navigate the tools the technology provides.” Leaning into periods of focused creative work and unfocused ‘active’ rest by scrolling digital pinboards or reading stories are both important. We can jot down ways to spend some ‘unfocused’ time offline, note our weaknesses and plan in anticipation of slip-ups by downloading the necessary apps and establishing new routines. Like all facets of life, finding ‘the middle way’ is key. But it first requires intentionality.

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About the Author

Ella Liascos

Ella Liascos is an Australian writer and former editor of Urth Magazine. She also writes a thought-provoking Substack newsletter, called Heliotropic. Inspired by the concept of heliotropism – the growth or movement of a plant towards the sun – Heliotropic is a weekly dispatch exploring the intersection of creativity and well-being.

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