Rob CokeAll 2 articlesDesigners are from Mars, consumers want Snickers: “Let's stand up for the value we create”3 June 2016OpinionWorkConsumers are people too: Three steps to a more human brand9 March 2016OpinionWorkIt's Nice That NewslettersFancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.Email address:Subscribe