This must be Laplace: more superb branding from Untitled Paris

They say that one good turn deserves another. And one good project leads to another, as Untitled Paris has shown us. Last year, the agency was commissioned to create a new identity for interior design company Laplace, creating a slick monochrome look that uses the name as the logo mark. Untitled says: “The entire identity rests on a simple type system and contemporary but sober look, as the work of Laplace is full of colour and feeling.”

Laplace is headed up by Luis Laplace and Christophe Comoy, and the former was so impressed with his company’s new look that he hit up Untitled again, to design the graphics and printed matter for his show at Paris’ Museum of Decorative Arts. This time, we see tiptoes into colour – a gorgeous blue against paper-bag brown, making for another simple, beautiful and very effective solution.