The creative process explained via egg metaphors, thanks to artist Honza Zamojski

Honza Zamojski describes his ethos as: “To make it work, you need to make it work.” This straightforward outlook suggests restrained minimalism and utility, not madcap theories and people with shocked expressions made from steel rods pushing against walls. His 2014 exhibition titled Father God, Personal Jesus and Family Portrait brought together Corinthian-esque columns, stylised nudes and “god” made of a piece of rock and some steel glasses.

The Four Eggs Theory, shown at Futura in Prague earlier this year, took eggs as a metaphor for explaining the creative process. Part conceptual art and part ode to corporate “process describing” tutorials, the eggs took the position of the four forces supposedly forming the backbone of creativity—intuition, inspiration, idea and item.

Here, Honza exaggerates corporate design within the context of the avant-garde, somehow both ridiculing the principle that it could be explicable and opening it up as something that is doable for anyone who can get from the “thinking zone” to the “effect zone.” The theory was laid out in installation form as well as in a book, putting the primary colours to great use and featuring some encouraging Retired Eggs.