Studio Storz and Jakob Kirch's typographic arts museum identity

Berlin-based Studio Storz has a portfolio chock-full of visual identities, editorial design and book design that’s varied in style. What differentiates Studio Storz from other design practices is its collaborative approach to design. As part of Spector Bureau, a collection of designers, artists and publishers, it actively works with other professionals in the field. It sees the role of designers as ever expanding and one that can manifest itself as researcher, engineer, craftsman and communicator; and the studio’s relationship with the Heidelberger Kunstverein has been ongoing since 2012.

Tasked with creating a new visual identity for the art museum three years ago, Studio Storz based their simple yet recognisable makeover on the architectural structure of the Heidelberger Kunstverein. In collaboration with Jakob Kirch, the studio also drew reference from the quarterly exhibition programme the museum runs, where each quarter sees three exhibitions being shown in parallel. As a result, the thoughtful and bold typographic system has been applied to various museum paraphernalia including colourful posters, invitations, programmes and guides.