It seems that Sara Kaaman and Martin Falk, who make up Stockholm-based design practice Studio SM, learnt the traditional rules of graphic design just so they could throw them out the window. By working frequently with numerous cultural institutions – who appear to give the pair the licence of complete freedom – Studio SM’s output has become a colourful own-brand of print design, both original and a little bit crazy. Note specifically their Posters for Russia project, an awareness-building scheme for what must be considered a very good cause.
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Alex originally joined It’s Nice That as a designer but moved into editorial and oversaw the It’s Nice That magazine from Issue Six (July 2011) to Issue Eight (March 2012) before moving on that summer.