Swedish studio Snask's brilliant handmade letters for Washington Post

Swedish design studio Snask is always going the extra mile in their work, and their latest project to create the cover for The Washington Post’s Readers’ Favourites issue looks like their most complex yet. The brief was to create something fun so Snask decided to create the cover and all editorial images by hand. The result is nine different letters that make up the word “Favorite” in glorious technicolour and a multitude of materials. 

Speaking to The Washington Post about the cover, Snask says: “What we love to do is to take the design out of the computer and make it all by hand in a very tactile way.” Spending 100-200 hours between five people it’s incredible how slick and perfect each letter looks. So much effort has gone into making each letter unique and to reflect each characteristic of the topic they represent. The “S” is made out of real concrete and cut with a water cutting machine, the “T” is made out of plywood and the neon “I” was ordered all the way from Italy. 

It’s fantastic to the see the in-progress shots, like the team dripping paint onto the “A” which was “crucial since we only had one chance to get it right,” Snask explains. Working with physical objects and taking the time to understand the materials they’re using is so refreshing to see in a time where renders and impressions are slowly becoming the norm.