Cynical, wonderful new work from a personal favourite Sac Magique
Sac Magique’s back with a brand new (magic) bag! The Finnish artist has updated his site – which I check almost as regularly as the news – with a bunch of new drawings in a new, sketchier style. As always his work has gotten funnier and more daring and I daresay he’s cracked up the weird levels a few notches. That’s why I love him, much like fellow Helsinki-based illustrator Rami Niemi, he approaches briefs from big brands with a carefree childish wit, unafraid to use cuss words, toilet humour and sarcasm in ample spoonfuls. He’s been making work for bands such as Fat White Family recently, and has been making personal work that rings of the cynical one-line cartoons found in pages of The New Yorker –the one entitled Drunk Online Shopping, and the London scene in particular. Sac, I love you. Let’s elope.
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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.