Inez and Vinoodh's video for new Rihanna And Kanye West And Paul McCartney song

Maybe it’s because I spent all day Saturday watching Beatles documentaries, or maybe it’s because I’m feeling emotional and loving after a big lunch, but this is great. If you had told anyone five years ago that Rihanna, Kanye and Paul would team up with fashion photography powerhouse Inez and Vinoodh to create a music video, no one would have believed you. But, it’s happened. Sure Brandon Stosuy from Pitchfork just referred to it on Twitter as a GAP commercial, but I think maybe it’s stronger than that. When the collaboration was first announced I expected them to accompany it with a mindbendingly expensive blockbuster video à la Justin Timberlake’s What Goes Around…Comes Around complete with a car chase. But no, it’s stripped back, fashionable, kinda soppy and watchable. Well done Inez and Vinoodh, you’ve made this almost farcical musical trio somewhat more believable.