Réka Neszmélyi's boundary breaking identity for Hungarian Bánkitó Cultural & Music Festival 2016

Hungarian designer Réka Neszmélyi designed the identity, website and graphic communications for Bánkitó Cultural & Music Festival, an annual music and theatre event which prides itself on championing socially-conscious attitudes in its weekend community.

Réka makes use of a distinctive three-colour palette, black, pink and bright blue, across the print and digital contexts. This helps the simple, line-drawn motifs become evocative of the festival’s message and make a strong impression. These are used throughout the published materials, as well as the t-shirts, stickers and merchandise.

Illustrations of a catfish, webbed duck feet and wellingtons are twinned with an opening security barrier, a broken wire fence. “This year, the programmes reflect the concept of borders. The subjects of asylum, gender, recycling…Participants cross, or cut through, the various redrawn boundaries,” says the designer.

The simple line work continues with the logo for the festival, featuring a large ‘B’ as an initial fringed by the shape of the lake upon which the festival takes place. This is given subtle animation online, further evoking the festival’s organic image.