A plethora of great work over on the Petronio Associates blog including this digital look book poster for A.P.C.‘s Fall/Winter 2011-12 campaign. Also on the blog are the campaign posters that can be seen in store that use a fluorescent ink logo; pink for summer, white for spring, yellow for pre-collection. While you’re at it there’s also the A.P.C. Blog that’s worth checking out.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.