Bureau Parade's cool graphics add some class to a tired January sale

When you’ve got a load of Christmas stock to flog at the start of the new year there’s only one way to go; have a big sale. But everyone else has had that exact same idea, and it’s a pain in the arse to make a sale look good right? Wrong! If you’re smart you’ll hire Bordeaux’s Bureau Parade to come up with a bespoke solution to communicate your low, low prices. Geometric shapes, bold colours and a playful use of typography meant that everyone knew about the sweet deals at Bordeaux’s most high-end shoe retailer, Michard Ardillier, without the store having to Xerox a bunch of giant red signs à la Tie Rack. Nice solution to an often overlooked problem if you ask us.