Ondrej Bachor and Jan Horcik create ever-evolving identity for fashion designer Karolina Jurikova

Ondrej Bachor’s visual identity for fashion designer Karolina Jurikova is a collaboration with fellow designer Jan Horčik. The project started as an academy project at UMPRUM in Prague and aimed to create a complete identity inspired by Karolina’s work.

Using a pared-back palette of black, white and stone, the only flashes of colour come from Karolina’s work, which is framed by Ondrej and Jan’s two different typefaces. The typefaces combine upper and lowercase letters in different widths and weights creating an interesting visual that become almost symbol-like. “The idea of combining two different typefaces also allows for an infinite number of variations, basically a growing logotype,” explains Ondrej.

An ever-evolving and changeable identity mirrors Karolina’s own designs where she often uses pattern and layered fabrics to create interesting silhouettes that can be adapted.

Ondrej is measured in his approach to design where graphic marks and motifs are kept to a minimum to allow his ideas and the information within them to be clearly communicated. Jan’s design work is also sophisticated but with slightly bolder choices and the pair managed to create something that appealed to both of their sensibilities. “Even though me and Jan have different approaches towards graphic design, we do share some similarities,” says Ondrej. “This surprisingly worked out well with this project, resulting to a strong and playful typeface.”