Fashion meets product design, forms NOMAN, lives happily ever after

Once you know that NOMAN is the collective efforts of a fashion designer, Selina Parr, and a product designer, Lara Tolman, it becomes wonderfully, obviously clear that the design sensibilities of one is clearly affecting the other; be it material, how a form just hangs or the careful assortment of colour and texture. For this reason, they tell us, we could discuss whether their work as “designed art of useless design.” But, of course, fashion is never just limited to garments that are worn and NOMAN’s vital directive is to “carry out an atomsphere.” which they do with installations and a deliberate and aesthetic extroversion of standard inanimate forms; lengthening, colouring, iterating and carefully composing – not totally un-like dressing a model for couture – their end goal being that to afford the concept of ‘fashion’ a “broader interpretation.”