Studio Output on its approach to designing brands and digital experiences

When audio streaming platform Mixcloud decided it was to undergo a rebrand, it was no surprise they called upon the branding-focused Studio Output. Creative director and partner of the London-based studio Johanna Drewe discussed the details of this revamp at September’s Nicer Tuesdays, shedding light on how the identity expresses the power of music. Taking us on a whistle-stop tour of the various processes and concepts that went into the brand identity, Johanna’s insightful talk displayed what it takes to successfully capture a brand through design.

Touching on how a brand outwardly communicates with its audience (through advertising) and how it can use a consistent use of treatments to enhance its message, Johanna explained how Studio Output crafted a distinct visual identity for Mixcloud. As the talk drew to a close, she answered a few questions from our editor Matt. The first described how Studio Output decided what typefaces to use in the project while the second delved into how long (and intense) a project like this can be.