Nicer Tuesdays: Watch Sarah Parker's talk from our fashion-themed Nicer Tuesdays

Next up in our Nicer Tuesdays fashion-themed talks is set designer Sarah Parker who gave us a great rule for life: “Once I got over the fear of making something that might look crap, I was ok.” She talked of her love for optical illusions and the creative buzz of creating uncertainty in a visual culture wherein we are exposed to images of objects almost incessantly. Sarah also touched on the challenges of working with clients whose parameters (either budgetary or creative) pose problems. The best kind of project, she admitted, are those where she has “total control.”

Park Communications

Founded in 1991, Park Communications is considered by many to be London’s preeminent printer. With a roster of both corporate and cultural clients, Park is a one-stop-shop to translate, artwork, print and bind literature of many different kinds, from the finest coffee table books and catalogues, through FTSE annual reports, to niche market magazines and brochures. Working closely with clients to develop bespoke creative solutions, Park’s reputation is built on the highest quality, reliability and flexibility.

They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at a.branch@parkcom.co.uk or via the website www.parkcom.co.uk.