Nicer Tuesdays: Watch Josh King's talk from our prank-themed Nicer Tuesdays!

Next up from our prank-themed Nicer Tuesdays is London based designer John King talking about the power and possibility of seemingly silly ideas. Josh began his talk by showing both good and horrendous examples of brands trying to piggyback on current news events before moving onto a prank he and his creative partner Andy Dawes played last year.

On hearing news of Alex Ferguson’s imminent retirement they put a piece of chewing gum on eBay purporting to be the Manchester United manager’s very last. Social media exploded, the press got involved and the price reached £150,000 before it was taken down. Josh explained that even though many were sceptical from the off, people appear to enjoy a spoof as long as it’s well-crafted.

Park Communications

Founded in 1991, Park Communications is considered by many to be London’s preeminent printer. With a roster of both corporate and cultural clients, Park is a one-stop-shop to translate, artwork, print and bind literature of many different kinds, from the finest coffee table books and catalogues, through FTSE annual reports, to niche market magazines and brochures. Working closely with clients to develop bespoke creative solutions, Park’s reputation is built on the highest quality, reliability and flexibility.

They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at a.branch@parkcom.co.uk or via the website www.parkcom.co.uk.