The measure of any good design studio is variety. Sure, designers can argue the case for the importance of signature style, but isn’t repetition a sign of laziness? Or worse, a lack of compromise? Variety in a design studio’s portfolio is the subtle hint of a willingness not only to react appropriately to a client’s brief, but to experiment in both approach and process, and it’s something Museum Studio – a Stockholm-based design agency as happy art directing as they are making furniture – have in spades.
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Alex originally joined It’s Nice That as a designer but moved into editorial and oversaw the It’s Nice That magazine from Issue Six (July 2011) to Issue Eight (March 2012) before moving on that summer.