Really playful portfolio of work from modern creative (that’s how he put’s it on his site and should be read as: creative director, art director, designer, director) Mr. Boonstra. He’s worked at FHV/ BBDO, Lemon Scented Tea and, for a personal record of six years, at KesselsKramer and is is currently freelancing at W+K Amsterdam. In that time he’s made “360 campaigns, did interactive design, directed videos, designed beer bottles, published books, was in exhibitions, is curator at As-Found, is in the Luerzer’s top ten best ranking art directors in the world and does not dance”. All good.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.