Belgian brand Mosaert has its lookbooks nailed with a retro family portrait vibe

If like me you were regularly dragged off to your local Olan Mills photographic studio as a child to have family portraits taken of you and your siblings looking unusually clean and composed in front of a dappled background, you might be similarly drawn to Mosaert’s new lookbook. Carefully constructed like the most stylish family pics, they feature a whole bunch of models immaculately robed in Mosaert’s bright new collection, and there’s something innately compelling about them.

Founded as a manifestation of Belgian singer-songwriter Stromae’s aesthetic interests, the brand’s core focus lies somewhere between music, graphic design, photography, video and clothes, which goes some way to explaining its extraordinarily consistent and coherent approach to the visual collateral. The lookbook was art directed by Luc Junior Tam and shot by Benjamin Brolet and Antoine Melis, and we think it’s bloody great.