Painterly brushwork to brand a consultancy firm from Moby Digg

Say the words “management consultancy” and you’re likely to see the colour drain from the face of whatever poor unfortunate you’re talking to. The same’s probably true when a management consultancy calls up and requests that you take care of their branding. Aside from the packets of cash there’s unlikely to be many perks to the work ahead. Refreshing then that Moby Digg’s approach to the branding of M&P management consultants turns this idea of creative tedium on its head. Aside from the simple serif word mark and logotype they’ve given each member of staff their own painterly mark and accent colour by which they can be distinguished. It’s uncomplicated conceptually but brushes off the stuffiness with which this particular profession is typically associated.