Water bottles shaped like envelopes to fit into your bag. Genius!

It’s the little things that make a difference, as the expression goes, and the creative brains behind memobottle have taken this sentiment very much to heart. In a pledge to reduce the consumption of single-use plastic water bottles and to get rid of annoying clutter in your bag,they’ve invented memobottle, a drinks container the same size and shape as a notebook, or laptop.

This handy creation is designed to take up less space than the traditional cylindrical bottle and to reduce the consumption of disposable bottles, of which 50 billion were sold globally last year, and which are approximately 1,400 times more expensive than tap water.

Sounds like a pretty good idea, don’t you think? So far, 3,146 people agree; the Kickstarter page set up to fund the project has 32 days to go until its cut-off date and they’ve already raised $126,033 of their $15,000 goal. Phwoar. Perhaps the single-use bottle disaster is a bit further off than expected. This is exactly the kind of product design which has the potential to change thinking on a massive scale, and to dramatically reduce our contribution towards climate change in the process.