ECAL promotes its Masters' talent online through the beautiful MAAD

There’s a number of reasons why ECAL in Lausanne is such a popular destination for the world’s brightest and best visual communicators. For starters it’s got a hard-won reputation for turning raw talent into serious skill, then there’s all the visiting lecturers chosen for their excellence in their own particular field, not to mention the impressive facilities on offer to all students. But for us, one of the biggest factors in ECAL’s success is the way they promote their talent.

Take their new website for the Masters in Art Direction programme, for example. It’s a regularly updated site dedicated to one specific course that looks and feels as professional as any design agency’s online offering we’ve seen. It includes detailed information for prospective students, current news about the goings on of the course and an in-depth look at some of the best final projects from the past couple of years. It’s exactly the kind of platform that all creative institutions should be offering their graduating contingent, yet so few do. So congratulations to ECAL for going that little bit further for their students and for making me want to sign up to a masters in the process.