Lukas Ackermann’s playfully abstract identity for new Zurich culture hub

Swiss graphic designer Lukas Ackermann has created this colourful visual identity for the Toni-Areal, a new area of development in Zurich that used to be an old milking factory. Created with Andreas Spörri and Boris Stoll (who are collectively known as Badesaison), the identity emulate simple building blocks and abstract shapes making Creative City feel like a playful blueprint of the various structures set to be built in the area. As well as posters, billboards, print ads and paper bags, Lukas has even designed accompanying sugar packets which look like cute little bricks. Muted primary colours prevent it from looking garish, but give it enough punch that it stands out in magazine spreads and on billboards next to grey buildings.