Meet Le Dimanche, the studio bringing a “sunday kind of feeling” to design

Maxime Genier and Charlie Acker of Le Dimanche Studio first met working at Paris-based media agency Datagif, where they collaborated on a wide range of projects but, most importantly, discovered that they both had a pretty similar taste in design. It was only natural then, that when Charlie decided to go freelance, Maxime managed to convince him to join him in starting their own studio and the pair eventually founded Le Dimanche.

Five years running, the studio’s unique approach to projects centres (fittingly) around “a day that holds a special place in French culture” — ‘Le Dimanche’ directly translates to ‘on Sunday’. Representing leisure, the art of living, nature, escapism, and time with friends and family, “a Sunday kind of feeling” is brought to each of the pair’s projects, no matter the brief. Through their expertise in branding packaging, illustration, web and motion design, they are creating identities with a slower approach that focus on the “history, people and places” involved in each brand’s story. “We’re passionate about working with brands that have evolved with this slower spirit — wineries, coffee roasters, restaurants, or fishmongers, designing for both print and digital,” says Maxime.

Having both grown up in different parts of the French countryside, Maxime and Charlie’s design influences are “deeply rooted in what surrounded us: old ads (from Charles Loupot or Raymond Savignac), local signage, and nature”, Maxime says. “These elements are often unconsciously shaping our personal projects.”