The Layzell Bros create an animated ode to 90s slang for i-D

If you’re anything like me, the 1990s were a decade dedicated to pogs, the Spice Girls, Hey Arnold and Clarissa Explains It All and with those keys players to occupy us it’s no surprise we were too busy to pause and take note of all the great slang vocal being flung around. Fortunately i-D were more than happy to recount the lot in their classic alphabetical fashion, and they even recruited the marvellous Layzell Bros to help them.

In fact, with 2D animation by Tom Bunker, Deborah Grandinetti and Paul Layzell, design by James Hines and 3D animation by Jack Sachs,the credits read like a who’s who of the creatives doing exciting and innovative work in the industry right now, proving that i-D is continuing to create and commission some of the best video content going. Add to that a gentle reminder about the existence of expressions like “dude, take a chill pill” and “what’s the four one one?” we’ve not got a single complaint.