A novel, sexy shoe campaign from Kostas Murkidis and Studio Quentin Walesch

It’s kind of a bold move to photograph a collection of shoes and more often than not just avoid photographing the actual shoes altogether. The result, however, is an absolute delight. With the combined talents of fashion designer Kostas Murkudis and the art direction of Studio Quentin Walesch, this otherwise potentially drab campaign has been spiced up into a delectable leg-fest. They’ve managed to single-handedly make legs of models and children look a little alien, and have also achieved the unthinkable – making a flip flop campaign very cool indeed.